瓶颈一： 专心英语(论坛)，忽视商务

Bottleneck 1: focus on English (Forum), ignore business

突破方法：拓展商务背景，培养商务思维

Breakthrough: expand business background and cultivate business thinking.

有的学员多年学习英语，甚至是英语专业毕业，英语足够好，语法、词汇以及听说能力具佳，但通过商务英语学习，仍然无法获得在商务场景下运用语言的能力。所以，学员们往往心态急切，要么是工作的人士，提高商务英语技能为工作需要，要么是即将毕业的学生，即将走入职场，试图增加竞争的砝码。

Some students have years of English, even English major, good enough English, good grammar, vocabulary and listening and speaking ability, but through business English learning, still can not get the ability to use language in the business scene. Therefore, students tend to be anxious, or work, to improve business English skills for work, or to be graduating, to enter the workplace, trying to increase the weight of competition.

为了增加对商务英语词汇的敏感性，需要了解涉及各个职能和行业的商务背景知识，前者常与某个职位相联系，后者常与某个场景相联系，所以在学习过程中，要侧重提高在商务环境下应用语言的能力，以及涉及到的基本的商务背景知识。商务人士的说话语气和交流思维，特别是英美人士的商务思维和日常生活中的思维是不同的。语言是思维的载体。思维方式的不同，造成了语气和语言表达的不同。这也是Business English和General English的相异之处。

In order to increase the sensitivity of business English vocabulary, it is necessary to understand the business background knowledge involved in various functions and industries. The former is often associated with a certain position, the latter is often associated with a certain scene, so in the process of learning, we should focus on improving the ability to apply the language in the business environment and the basic business involved. Background knowledge. Business people's speaking tone and communication thinking are different from those of British and American people in business thinking and daily life. Language is the carrier of thinking. Different thinking modes result in different tone and language expression. This is also the difference between Business English and General English.

瓶颈二：专心商务，忽视英语

Bottleneck two: focus on business, ignore English

突破方法：夯实基础，从最实用的东西入手，获得拿来即用的能力

Breakthrough method: consolidate the foundation, start with the most practical things, and get the ability to use it.

有的学员拥有多年的工作经验和丰富的商务背景知识，但英语基础不好，听说读写能力都有待提高，以适应或应对工作中的对外沟通的需要。

Some students have many years of work experience and rich business background knowledge, but the English foundation is not good, the ability to hear and read and write needs to be improved to adapt to or respond to the needs of communication in the work.

商务英语学习应该明确动机，就是学习最实用的东西。对于以应试为目的的学生，如果只是从纯应试的角度来入手的话，很难提高实用技能。当然商务英语考试 (e.g. BEC & TOIEC)是很大程度上属于能力考试，出题方面会最大限度的避免高分低能的现象。商务英语的教学经验告诉我们，要增加学习的效率，要将应试与实用技能有机结合。实用的不一定是商务英语，而商务英语一定是实用的。商务英语课程讲得不是纯商务(Business Background)，也不是公共英语(General English)，讲的是英语在商务环境下的应用，可以称为英语商务，或商务英语。所以离开商务背景谈商务英语学习是没有意义的。学习的最好状态不但要通过考试，更是要课上学到的东西出了教室就可以派上用场。

Business English learning should be clear about motivation, that is, learning the most practical things. It is difficult to improve practical skills for students who take examinations as a goal, if they only start from the purely exam oriented perspective. Of course, business English test (e.g. BEC & TOIEC) is to a large extent the ability test, and it will avoid the phenomenon of high score and low energy to the maximum. The teaching experience of business English tells us that to increase the efficiency of learning, we should combine examination and practical skills. Practical is not necessarily Business English, but business English must be practical. Business English is not a business English Course (Business Background), or public English (General English). It is about the application of English in the business environment, which can be called English business, or business English. So there is no point in leaving business background to talk about business English learning. The best way to learn is not only to pass examinations, but also to learn what is learned in class.

瓶颈三：缺乏实战语境，不能学以致用

Bottleneck three: lack of actual combat context, can not learn to apply

突破方法：构造学习语境，依靠案例学习

Breakthrough method: construct learning context and rely on case study.

模拟真实案例学习的最大好处在于，让学习进入实战状态，感受类似真实的商务场景。任何商务案例(Business Real-case)都是一个实用的“小故事”，学生应把自己当成故事中的主角，或是这个场景即将发生在他们身上。这样的“故事”，可以帮助学生消化语言，提高技能。较简单场景学生可以当堂练习，而较复杂的商务案例，学生可以有一定时间在课下准备。这样可以防止学生在口语课堂上“练听力”的尴尬。现学现卖是很好的感觉。一方面帮助学生消化课堂所学的内容，另外扩大了学生的视野，提高了他们的技能。学生课前充分准备包括思考或查找资料，然后进行课上商务英语实践，这样学生就在课下输入(Input)在课上输出(Output)，使所学的语言点和技能自然转化，学生由被动接受(Receptive)变为主动参与(Productive)。另外，当把错误犯在课堂里的时候，可以有针对性的查漏补缺，增加学习效率。

The greatest advantage of simulating real case learning is to allow learning to enter real combat and feel like a real business scenario. Any business case (Business Real-case) is a practical "little story", and students should think of themselves as the protagonist in the story, or the scene is about to happen to them. Such a story can help students digest their language and improve their skills. In simpler scenarios, students can practice in the classroom, while in more complex business cases, students can have some time to prepare in class. This can prevent students from embarrassing listening practice in oral English class. It's a good feeling to learn to sell now. On the one hand, it helps students digest what they learn in class, and expands their vision and skills. Students are fully prepared to think or look up information before class, and then carry out business English practice in class, so that students will input (Input) in class (Output) in class (Output), so that the language points and skills will be transformed naturally, and students are transformed from passive acceptance (Receptive) to active participation (Productive). In addition, when mistakes are committed in the classroom, there can be targeted checks and omissions to increase learning efficiency.

通过案例学习不但实现了“实践”，还学到了实用的理念。比如：由于商务英语表达的得体性(Gentle & Courteous)，学生应该学会在商务环境高效率沟通的方式：还包括最实用的技巧。比如：由于商务英语传达信息的有效性(Informative)，学生应该学会为了达到商务目的而进行的自我介绍(Purposeful Self-introduction)。

Through case study, we not only realized "practice" but also learned practical ideas. For example, because of the Gentle & Courteous, students should learn how to communicate efficiently in the business environment: the most practical skills are also included. For example, because of the effectiveness of communication in Business English (Informative), students should learn to introduce themselves (Purposeful Self-introduction) in order to achieve business purposes.

瓶颈四：学习一劳永逸，忽视动态学习

Bottleneck four: learning once and for all, ignoring dynamic learning.

突破方法：将商务英语学习和工作相结合，常学常新

Breakthrough: combining business English learning with work, often learning new.

随着社会经济的快速发展，全球化在各行各业的深入，电子商务对企业来说已经不再是一种技术，而是一种必要的策略。这就给商务时间带来了新的技术、理念、观念和战略，同时也带来了大量新鲜语汇。所以，商务英语的不可能历久尤新，学习过程更不能一劳永逸。将商务英语学习融入工作和生活，常学常新。

With the rapid development of the social economy and the deepening of globalization in all walks of life, electronic commerce is no longer a technology, but a necessary strategy for the enterprise. This brings new technologies, ideas, concepts and strategies to business hours, and brings a lot of fresh vocabulary. Therefore, business English can not last long and new, and the learning process can not be once and for all. Business English learning is integrated into work and life.